Roter
Elevating online sales through visual e-commerce optimization
In collaboration with BRICK Agency and NoBrands
Overview
NoBrands collaborated with Roter, a trusted Dutch pharmaceutical brand with over 80 years of history, to optimize their e-commerce visuals. Our goal was to enhance their product presentation and boost online sales while maintaining the brand's reputation for reliability and effectiveness.
Solutions
Product photography enhancement
A+ content creation
Visual search optimization
Mobile-friendly image optimization
Conversion rate optimization
E-commerce platform visual audit
The Challenge
Despite Roter's strong brand recognition, their e-commerce platform wasn't fully capitalizing on the power of visual content. The challenge was to create compelling visual assets that would improve product visibility, engage mobile shoppers, and ultimately drive conversions.
Our Approach
1. Conducted a comprehensive visual audit of Roter's e-commerce platform.
2. Enhanced product photography to highlight key features and benefits.
3. Created A+ content to provide essential product information visually.
4. Optimized images for visual search and mobile responsiveness.
5. Implemented conversion-focused visual elements throughout the customer journey.
6. Analyzed and refined visual content based on performance metrics.
The Impact
Our visual e-commerce optimization strategy for Roter resulted in a significant uplift in their online performance. The enhanced product imagery and A+ content improved search visibility and customer engagement. Mobile-friendly visuals led to increased interaction from smartphone users. Most importantly, the optimized visual elements contributed to a notable boost in conversion rates, with Roter experiencing up to a 10% increase in online sales. This project demonstrated how strategic visual enhancements can dramatically improve e-commerce success, even for well-established brands.
