RatherLost
Disrupting Amsterdam's Raw Techno Scene
In collaboration with BRICK Agency and NoBrands
Overview
RatherLost, Amsterdam's premier techno event organizer, sought to elevate their brand and digital presence to match the intensity of their raw, hypnotic techno events. Our collaboration aimed to create a visual identity as powerful and unforgettable as the legendary DJs they book.
Solutions
Brand Identity Development
Social Media Strategy
Instagram Content Creation
3D Animation Production
Event Promotion Design
Digital Marketing
The Challenge
RatherLost needed to stand out in Amsterdam's competitive techno scene while conveying the edgy, dark, and industrial essence of their events. They required a cohesive brand identity that would resonate with techno enthusiasts and translate effectively across various digital platforms.
Our Approach
1. Immersed ourselves in the raw/hypnotic techno subgenre to understand its unique aesthetics and appeal.
2. Developed a bold, industrial-inspired brand identity that captures RatherLost's essence.
3. Crafted a comprehensive social media strategy focused on Instagram to engage the target audience.
4. Produced cutting-edge 3D animations for Instagram reels, mirroring the hypnotic nature of the music.
5. Designed eye-catching event promotion materials that stand out in the digital space.
6. Implemented a targeted digital marketing campaign to expand RatherLost's reach within the techno community.
The Impact
Our collaboration with RatherLost resulted in a striking brand presence that authentically represents the raw, hypnotic techno scene. The advanced 3D animations in Instagram reels captivated audiences, significantly increasing engagement and follower growth. The cohesive branding across all touchpoints strengthened RatherLost's position as Amsterdam's go-to curator for legendary techno events, ultimately driving ticket sales and cementing their status in the city's vibrant nightlife scene.
