Dagravit
Elevating Vitamin Sales Through Visual E-commerce Optimisation
In collaboration with BRICK Agency and NoBrands
Overview
NoBrands partnered with Dagravit, a leading vitamin and supplement brand, to revolutionize their e-commerce presence through strategic visual optimisation. Our goal was to enhance product visibility, improve customer engagement, and ultimately boost online sales in the competitive health supplement market.
Solutions
Product Image Enhancement
A+ Content Creation
Visual Search Optimisation
Mobile-Friendly Image Adaptation
Competitive Visual Analysis
Return Rate Reduction Strategy
The Challenge
Dagravit faced fierce competition in the online vitamin market, where product differentiation is crucial. Their existing product images and content weren't effectively showcasing the quality and benefits of their supplements, leading to suboptimal conversion rates and higher-than-desired return rates.
Our Approach
1. Conducted a comprehensive audit of Dagravit's current product visuals and A+ content.
2. Developed a tailored visual strategy aligning with Dagravit's brand values and product benefits.
3. Enhanced product images through professional editing, color optimization, and 3D rendering.
4. Created compelling A+ content to highlight key product features and benefits.
5. Optimized visuals for both desktop and mobile platforms to ensure a seamless shopping experience.
6. Implemented visual search optimization techniques to improve product discoverability.
The Impact
Our visual e-commerce optimization for Dagravit resulted in a significant uplift in their online performance. Product visibility in search results improved, leading to increased traffic. The enhanced product images and A+ content contributed to a more engaging shopping experience, resulting in higher conversion rates and a notable reduction in product returns. Within weeks of implementation, Dagravit saw a 10% increase in overall e-commerce sales, solidifying their position as a top player in the online vitamin and supplement market.
