Di Luca
Authentic Neapolitan Pizza Experience in Amsterdam
In collaboration with BRICK Agency and NoBrands
Overview
NoBrands partnered with Di Luca to bring an authentic Neapolitan pizza experience to Amsterdam. Our comprehensive approach covered everything from business planning to grand opening, ensuring every aspect of the restaurant aligned with Di Luca's vision of authenticity, family, and quality.
Solutions
Brand Identity Development
Interior Design and Layout
Menu Creation and Sourcing
Digital Presence Establishment
Staff Recruitment and Training
Marketing Strategy Implementation
The Challenge
Di Luca faced the challenge of standing out in Amsterdam's competitive culinary scene while staying true to traditional Italian pizza-making methods and ingredients. They needed to create a unique dining experience that would resonate with local food enthusiasts and pizza connoisseurs alike.
Our Approach
1. Conducted thorough market research to identify the target audience and competition.
2. Developed a distinctive brand identity reflecting Di Luca's core values.
3. Designed an inviting interior that balances modern Amsterdam with traditional Naples.
4. Crafted a menu featuring authentic Italian ingredients sourced directly from farmers.
5. Established a strong digital presence with a user-friendly website and social media strategy.
6. Recruited and trained staff to ensure exceptional service and food quality.
7. Implemented a multi-channel marketing campaign to generate buzz for the grand opening.
The Impact
NoBrands' holistic approach helped Di Luca successfully launch in Amsterdam, quickly establishing itself as a go-to destination for authentic Neapolitan pizza. The restaurant's commitment to quality and tradition, combined with its modern appeal, has resulted in a loyal customer base and positive reviews. Di Luca now stands as a testament to the successful fusion of Italian culinary heritage with Amsterdam's vibrant food scene.
