AHORA SI

Casandra's first LP. Full graphic and digital design for the band's first studio album. Cover art, social media and press kit content, video visualizer, print ready files.

Casandra - Ahora Si

Integral Design & Social Media Content

http://bit.ly/casandra-spotify

2017

DRAFT

The original idea was to display all band members in an isolated environment whilst giving some hints of context with a modern look and vintage furniture. Typography was a strong element in the early stages of the artwork. The masks were a huge part of the idea as they represented the raw energy and nature of each band member.

PROCESS

This approach required some handcrafting and a professional photoshoot.

INITIAL TESTS

I tried to convey a classic rock band look whilst maintaining a modern vibe. Using leader jackets and complementary colors to give some "punch" to the artwork.

EXPLORING AND FIRST APPROACHES

Sometimes rules don't necessarily work as expected. That's why I decided to give up on the complementary colors and explore a more elegant, clean and modern yet impactful palette.

END RESULT

This is the result of all the exploration, trial and error and effort of all band members :)

PRESS KIT

An album release involves several marketing strategies and digital content to be produced. Here are some examples of various content made for digital marketing and distribution purposes.

SOCIAL MEDIA